Q4 2020 Performance of Top Wellness Apps on iOS in Brazil

In the fourth quarter of 2020, wellness apps on the iOS platform experienced various trends in Brazil, as reported by Sensor Tower. Here's a concise overview of how the top 5 wellness applications performed in terms of downloads and weekly active users.

Calm saw a decrease in downloads from 22K in late September to 17K by the end of December. Weekly active users started at approximately 85K and dipped to around 80K over the same period.

Meditopia: AI, Meditation experienced a fluctuating download count, peaking at 18K in early October and settling at 15K towards the end of December. Active users showed a declining trend from 126K to 99K throughout the quarter.

Gympass reported no revenue but downloads varied, with a high of approximately 6K in late September to a low of around 3K in late December. Its weekly active users remained relatively stable, hovering around 90K.

Cingulo – Mental Wellness showed an increase in revenue from 1K to around 2K USD, with downloads peaking at 3K in early October and then settling to around 2K by year-end. Active users saw a slight increase from 10K in late September to around 12K in early December, before dipping back to 10K.

Lastly, Productive - Habit Tracker also experienced an uptick in revenue towards the end of the quarter, with downloads spiking to 4K in the last week of December. Weekly active users fluctuated, ending the quarter at around 19K, up from the starting point of approximately 21K.

For more detailed insights, Sensor Tower's platform offers a comprehensive analysis of app performance metrics.